Ghanaian Afro-pop sensation Noella Wiyaala Nwadei, professionally known as Wiyaala, has weighed in on the recent debate surrounding the Food and Drug Authority’s (FDA) ban on alcohol advertisements featuring celebrities. In a candid interview on TV3’s Afternoon Show, the acclaimed musician proposed an alternative approach to the issue.
Rather than imposing an outright ban on alcohol ads, Wiyaala suggested that the FDA leverage the influential power of celebrities to educate the public about the dangers of alcohol consumption. She argued that celebrities can be utilized positively to raise awareness and provide valuable information on the risks associated with alcohol, thus contributing to public health efforts.
“Instead of just banning it, use us to actually educate people on alcohol. They should not only look at the negatives but also consider how we can positively impact society. Celebrities can effectively educate people about the dangers of alcohol, not just promote its consumption,” Wiyaala explained.
The singer further emphasized the importance of addressing the problem head-on rather than avoiding it. She called on the FDA to develop clear guidelines and regulations that outline how celebrities can be involved in educational campaigns, rather than implementing a blanket ban.
“Sometimes the solution is not just running away from the issue but tackling it directly. The FDA should provide detailed rules and explanations instead of just prohibiting advertisements. This way, we can find better solutions,” she added.
Wiyaala also highlighted the nuanced difference between influencing and promoting alcohol, expressing her reluctance to become a brand ambassador for alcohol products. She stressed that the FDA’s directive should distinguish between these concepts to avoid confusion.
“I personally don’t want to be a brand ambassador for alcohol because there’s a fine line between influence and promotion. Influence is more of an action from my point, while promoting is more of a choice. The FDA should clarify these distinctions and come up with comprehensive guidelines,” she said.
Wiyaala’s comments have sparked a conversation about the role of celebrities in public health campaigns and the potential for positive influence in addressing societal issues like alcohol consumption.
