Accra, June 27, 2024— Ghanaian musician M3nsa has expressed his frustration with social media platforms, calling Twitter and Instagram “useless” when it comes to securing meaningful support from fanbases. In a candid interview with Giovani Caleb on 3FM’s Drive show, M3nsa shared his personal experience of attempting to raise funds for an album during the height of the Covid-19 pandemic.
Despite having a substantial following on social media—250,000 followers on Twitter alone—M3nsa found that these platforms did not translate into financial backing for his crowdfunding campaign. He initially set a target of $25,000, hoping his online presence would facilitate the fundraising process. However, he soon realized that the support he needed wasn’t forthcoming from his social media followers.
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“I think we set like $25,000 as a target. We reached and we passed it but, in the process, I realized that Twitter is useless, Instagram is useless,” M3nsa said. “I have 250,000 followers on X, so imagine that if everybody gives me GHC1, nobody paid attention to me.”
Instead of relying on social media, M3nsa had to pivot to more traditional means of communication. He reached out directly to friends and close community members via phone calls to garner the necessary support. This approach proved successful, allowing him to surpass his fundraising goal.
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Reflecting on the experience, M3nsa noted the stark contrast between social media engagement and real-world support. “It shows you how your art affects people, how people are into you. It was such an eye-opener and also being able to sell yourself and sell an idea. It was such an education for us,” he explained.
M3nsa’s insights underscore a critical lesson for artists and creators relying heavily on social media: while online presence is important, it doesn’t always equate to tangible support. Direct, personal connections often prove more effective in rallying the necessary resources for creative projects.
