Executive Secretary for the Creative Arts Agency, Gyankroma Akufo-Addo, has emphasized how crucial it is for the country to create a distinctive musical identity in order to increase its international recognition.
During a stakeholder interaction with leaders in the music industry, she emphasized the significance of creating a unique musical identity that has a global appeal.
While acknowledging Ghana’s historical contribution to Highlife music, the daughter of President Akufo-Addo, underscored the need for creation of a specific, globally appealing music genre.
“As it stands, when we mention Ghana music, the immediate question is often ‘what is Ghana music?’ We are currently supporting a diverse range of music styles, but it’s crucial for our producers and musicians to develop a specific sound that originates from Ghana. Whether it’s Highlife or Hiplife, the key is to establish a music identity that is universally acknowledged,” she stated.
Gyankroma stressed that the current situation makes it challenging to identify a distinct Ghanaian sound in the global music scene, which should be different.
“Our music industry needs to reach a point where audiences worldwide can readily identify Ghana’s musical signature,“ she emphasised.
She clarified that the initiative’s goal is not to limit Ghanaian musicians to specific genres but to create a unified and recognisable music identity.
“The aim is to foster a unique sound that can stand out on the global stage while allowing the diversity and creativity of Ghanaian musicians to flourish,” she added.
In December last year, Ghana launched the PlayGhana project in December, a significant initiative aimed at boosting the exposure of Ghanaian music on local radio stations.
This project is particularly crucial at a time when the local music industry is experiencing a downward trend, and it seeks to promote and support homegrown talent by ensuring more airtime for Ghanaian artists.
Source:3news
