Nigerian music star Stanley Omah Didia, popularly known as Omah Lay, has voiced concerns about the future of Afrobeats, cautioning that the genre is becoming overly commercialized and may be losing its core identity.
During an appearance on the Zach Sang Show, the “Holy Ghost” hitmaker expressed his worry that the rapid international success of Afrobeats is leading to a dilution of its original sound and message. He noted that the genre, which has captivated audiences worldwide, is now at risk of being driven more by profit than by artistic passion.
“There’s too much money in Afrobeats, and artists are just chasing the cash,” Omah Lay remarked. “I’m worried that Afrobeats is becoming too commercialized, and I’m not sure the genre is in safe hands anymore.”
His comments come amidst broader debates within the music community about the impact of global recognition on traditional genres.
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Recently, Jamaican reggae icon Buju Banton sparked controversy by criticizing Afrobeats, claiming it has lost its potential to inspire change and lacks the depth of its African roots.
Banton argued that Afrobeat, despite its origins, has strayed from the revolutionary spirit of pioneers like Fela Kuti, aligning instead with trends that prioritize mass appeal over meaningful content. He also pointed to the genre’s growing disconnect from its cultural heritage, warning that this could diminish its long-term impact.
Omah Lay’s concerns and Banton’s critiques highlight a critical moment for Afrobeats, as the genre navigates its place on the global stage while striving to maintain its authenticity and artistic integrity.
