Nigerian Afrobeats sensation Asake kicks off 2025 with the release of his much-anticipated new single and music video, “Why Love?” The track, released under his independent label GIRAN REPUBLIC, showcases Asake’s signature blend of rhythmic vocals and atmospheric Afrobeats soundscapes, solidifying his position as one of Africa’s most influential music stars.
Renowned for his electrifying style and captivating melodies, Asake delivers yet another masterpiece that resonates with fans worldwide. In “Why Love?” he explores the complexities of romance with his unique storytelling flair, capturing the emotional highs and lows of modern love.
The visually stunning music video features social media star and model, India Love Westbrooks, playing Asake’s love interest. Their on-screen chemistry is palpable as they share intimate moments, decked out in coordinating army fatigue outfits and lavish diamond jewelry. The video, set against an urban backdrop filled with surveillance cameras, portrays the couple living freely and fearlessly, unbothered by outside judgment.
Asake’s influence in the fashion world is evident in the video, as he debuts pieces from his upcoming unisex clothing line, GIRAN. The styling is bold, contemporary, and in sync with his evolving artistic persona, giving fans a glimpse into his multidimensional brand.
Reflecting on the inspiration behind the track, Asake explains, “‘Why Love?’ is for everyone—whether you’re navigating a complicated situationship, newly single, or just enjoying life. It’s about embracing the moment and having fun without pressure.”
This release follows his recent GRAMMY nomination for Best African Music Performance, adding to his growing list of achievements. Known for chart-topping hits like “Lonely At The Top,” “Terminator,” and “Amapiano,” Asake continues to push boundaries in the music industry, blending his African roots with global influences.
“Why Love?” is now available on all major streaming platforms. Fans can expect more exciting projects from Asake as he continues to evolve as an artist. Stay updated by following him on Instagram @asakemusic.
